Advertising Your Property FSBO
Marketing your home For Sale By Owner can involve a variety of means, so here we will outline the various techniques you can use. Most likely, a buyers first impression of your property will be online, and when used in conjunction with other advertisements, you can maximise your potential. Your goal here is to expose your property to as large an audience as you can, and attract interest in your unique property and it’s great price. Once you can attract buyers to your door, your home should sell itself, after you’ve taken all the previous steps in the ‘For Sale By Owner Top Tips ‘!
Creating Your Listing
When advertising with sell-my-house-quick.com, the key is to catch people’s attention. Most people glance at a pretty quick rate through listings, as there are so many, so you have to find ways to communicate simply and effectively. You can only put so much information into the preview ad space, so the title and picture are extremely important.
Make sure your grammer and spelling are correct. Have a friend look over your listing before you place it. You may be surprised how a fresh angle can help you. Try looking at agency listings in your country. Try in the U.S: www.realtor.com, in canada: www.mls.ca, in the U.K: www.rightmove.co.uk, and in australia: www.realestate.com.au. Have a look and see what gets your attention. See what you ads you like, and what doesn’t work for you. What looks good to you, likely works for other people.
Be brief and to the point. You will want to include relevant facts about your property, and what makes it unique. All descriptions should be brief and simple. Points you should include are how many bathrooms, bedrooms, square footage etc. Any special features should be noted too. What makes your property different? All properties have something unique. You should of course only include positive notices. Is it in a great, up-and-coming neighbourhood? Near a great park or retail space? What’s fun to do in your area?
Points to note on your ad:
Does your property have any alternative spaces that can be used for and office or other use? Be creative and imagine.
Are there any good views?
What are the special features - alarms, central heating, large kitchen, bathroom, beautiful fireplace, great location, or recently re-furbished?
Is the house energy efficient? Anything you’ve done to increase the efficiency or insulation?
Have you made any value adding renovations?
Uploading Your Photographs
The photographs you upload are the most important part of your property listing. They are the first impression, and the initial attraction, so it’s important you get it right. Always use the maximum (6) photographs allowed for your listings, to give as much information as possible.
Consider the following tips:
Include an outside image as well as inside to give a more complete story to your listing. One exterior may be enough. Include any special features you think may ad value to your listings.
You want to make the property appear as bright as possible on the inside. Open all curtains wide, and remove all clutter from the windowsills if you need to. If the room is too dark, switch on all lights. If it is a bright day outside, you’ll need to face the camera away from the light, so it will adjust and make the room appear brighter.
Make sure you choose a sunny day! What a difference it makes. Try a few different angles for the exterior shot and see which one works best. Include as much as you can. If you have a car in the driveway, it’s best to remove it. Keep it looking spacious. Are there interesting features in your garden? Make sure to include them. Winter is good if you can capture fresh snow, spring for new trees, summer for plants and flowers and autumn for the changing of the leaves. Morning and afternoon offer the best light. Only once you have worked on the exterior and it is ready to be sold should you start taking pictures. Be creative. Enjoy the process!
Your Internet Listing
Advertising with sell-my-house-quick.com will allow you to reach a huge audience across the globe. The vast majority of people (over 80%, according to the National Association of Realtors) now use the internet to find property, and that number grows every year, as more and more people become familiar with how to use the internet and it’s vast possibilities. With sell-my-house-quick.com you can easily set up a bespoke listing, selling your unique property to the world.
You can also try classified ads in your local paper. Set a budget to how much you are willing to spend. Again, see what works and use them as an influence when writing your ads. It can be a cheap and inexpensive way to promote your property - and you want as much of it as possible. Remember not to fall into the old trap of thinking bigger and brighter (and more expensive!) ads will make a difference to your promotion. Often, this is not the case, and simple black and white ads, with 3 or 4 lines can work well.
Get in touch with friends
Now that you have your listing online, it’s time to get in touch with your network. How many people do you have in your phone contacts? How many people in your email address book? Contact them all, and tell them about your property. Everyone knows someone! You can email them your unique property listing url (thats the line in your internet browser where you type in addresses. You can copy and paste this into your email that you send out.) so they can see the listing for themselves, and pass it onto friends.
Voicemail
Remember that when you start to market your home, you can choose to put your contact details on the listings. If you are putting your phone number on the listing, make sure you change your voicemail to something relevant to your ad, so people know if they can’t reach you, they’re at least got though to the right number. If you residential number has voicemail, do the same thing here too.
If you wish to keep your contact details private, you can choose to keep your details hidden, and people can contact you via our ‘contact the owner’ button, and we will forward the messages to you at your chosen email address. Simple!
You can do a search on current listing by clicking here and research how other people are listing their properties. Read Part Five for more FBSO Top Tips.
If you have set up an email address for inquiries, be sure to check it regularly and answer as soon as possible.